The Modernists x Jo Hansford Partnership

We’re happy to announce our partnership with Jo Hansford, offering exclusive perks to The Modernists members.

Jo Hansford, often hailed as the "First Lady of Colour," has been a trailblazer in the hairdressing industry for over three decades. Since opening her first salon in Mayfair in 1993, Jo has transformed the perception of hair colouring, turning it into an art form celebrated by clients worldwide, including royalty and celebrities. With a team of over 90 professionals across two luxurious London locations, Jo Hansford Salons are synonymous with quality, innovation, and impeccable service.

An Exclusive Invitation for The Modernist Members

Enjoy 10% off your first visit to Jo Hansford Knightsbridge — a refined indulgence in the hands of London’s most trusted experts.

The collaboration between The Modernists and Jo Hansford is more than a partnership; it's a fusion of two entities committed to excellence, innovation, and community. For members seeking to immerse themselves in a world where luxury meets meaningful connections, this alliance offers an unmatched gateway.