Invest

in The Modernists

Unlocking Inspiring Places, People and Communities

SEIS/EIS Eligible

Problem for Consumers

The way that we live, work and play has drastically changed post-COVID. Today’s mobile generation lives and works across multiple places. The single-location membership no longer fits the lifestyle.

Problem for Membership-Based Spaces

The $25.8B private members’ club market is booming — but saturation is driving lower occupancy and weaker member fit, creating demand for smarter, data-driven models. (The MBS Group)

The ClassPass of Members' Clubs

An ecosystem where users can access membership spaces anywhere, and venues can tap into a data-driven network of verified, high-value members.

One Marketplace that serves both sPACES and Consumers

TRACTION

25+

Community events hosted in venues such as Tramp, Nikita and many more.

15

Partnerships with members clubs inc, Other House, National Liberal Club, The Clifton Club & many others.

10

Partnerships with brands such as Deakin & Francis, Doyle Collection, Fire & Wine & many others.

1000+

Active Web-App Users.

5

Business Members Subscribed including Cadro and Novata.

85%

of users always come back for a second event. Showing strong community engagement.

This is membership for a new generation — fluid, intelligent, and endlessly inspiring.

THE FOUNDERS

  • A woman with dark hair wearing a sequined dress and a lipstick smile, posing indoors.

    Melissa Dewar - Ceo

    Melissa Dewar is the Founder & CEO of The Modernists, which she has grown over the past two years into a leading digital membership for luxury lifestyle experience

    Background: Cambridge Master’s; serial founder with expertise in luxury, real estate, and partnerships.

    Leadership: Scaling The Modernists, uniting lifestyle, tech, and culture.

    Impact: Founded a non-profit on abduction awareness; speaker at TEDx and Miss Universe.

  • Black and white photo of a smiling man with dark hair, dressed in a suit jacket over a collared shirt, in an indoor setting with blurred lights in the background.

    Connor McLean - coo

    Connor McLean, brings deep roots in the private members' club scene a with a successful exit of his own events business.

    Owns a rackets focused private members' club & advises for some of the leading clubs & concierges across the world

    Ex Royal Airforce Pilot

    Former Unilever Sales Lead

    Co-leads a charity that has raised over $10m for humanitarian aid in Ukraine.

ADVISORY BOARD

  • Black and white portrait of a smiling young man with dark hair, wearing a black shirt, against a plain light background.

    Jamie Caring

    Jamie Caring is a globally recognized brand and community strategist with over 25 years of experience across media, hospitality, and lifestyle sectors. From leading international music and events at MTV Networks to scaling Soho House globally as CMO, Jamie has built a reputation for shaping culturally resonant, community-driven brands. As founder of Sevengage, he advises top-tier companies on innovative placemaking, membership concepts, and digital-physical experience design—having launched over 30 clubs and lifestyle ventures worldwide.

  • Emily Simmons

    Emily Simmons

    Emily joins The Modernists with a background in strategy, marketing, creative branding, and business operations from 6 years in management consulting and a decade in consumer-facing startups. She is currently CMO of Rove Travel, an NYC-based real estate company, and Managing Director of BHB Private, a lifestyle concierge consultancy firm in London, UK. Emily previously worked as COO of ONDA, a members club platform, and VP of Design Strategy and Creative Director at Ruggable, an $800M LA-based home goods brand. Emily started her career at Bain & Company, covering the retail, media, and private equity practice areas. Outside of work, Emily is an avid backcountry skier, design lover, and outdoors enthusiast. She holds an MBA from Harvard Business School, and a B.A. in English Literature from Brown University.

  • A distinguished older man with glasses, a beard, and gray hair, wearing a checkered blazer and a black turtleneck, standing indoors in front of curtains and a lamp.

    Antoine Melon

    Antoine Melon is the co-founder of HOMETAINMENT, a curated platform redefining how people entertain in the space of their choice — offering private chefs, mixologists, musicians, entertainers, wellness experts and more.

    After many years in Asia in senior hospitality roles, Antoine moved to London 10 years ago to become UK Director of Soho House Group, overseeing some of their most successful years of expansion. He later joined Artfarm (Hauser & Wirth’s hospitality arm) as COO, further deepening his expertise at the intersection of art, culture, and hospitality.

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